Summary
Redesigned the AI Generator home page, taking it from usable to delightful. Brought a newly launched app from zero to hundreds of thousands active users every month.
Hypotheses
We will see more engagement if we demystify prompt-writing by adding tips, how-to’s and providing curated AI-generated images paired with prompts.
Outcome
329k total high confidence booking impact
Millions images generated every month
+100K per month generating users
+100K per month account signups
