Summary
Redesigned the AI Generator home page, taking it from usable to delightful. Brought a newly launched app from zero to hundreds of thousands active users every month. 

Hypotheses
We will see more engagement if we demystify prompt-writing by adding tips, how-to’s and providing curated AI-generated images paired with prompts.  

Outcome 
329k total high confidence booking impact
Millions images generated every month
+100K per month generating users 
+100K per month account signups
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