Summary
Redesigned Shutterstock’s SEM landing page for a test in US, Canada, Asia, Europe, Africa, Brazil, Germany, France and Latin America. Simplified a lengthy, dated SEM page into a no-scroll page with refreshed graphics, condensed copy and a single primary CTA.
Hypotheses
Users will convert better from a landing page designed to display all information above the fold.
Outcome
+122k incremental 12-month bookings projection
+8% lift in bookings per user
+10% lift in paid order rate per user
+334k annualized 1-year cash projection


Summary
Simplified the SEM landing page even further by positioning the search as hero.
Hypotheses
Users will convert from an even further simplified no-scroll landing page with limited distractions on the page.
Outcome
+109k incremental 12-month bookings projection
+5% lift in bookings per user
+18% lead order rate (mobile conversion almost doubled)
+14% signup rate
+70% CTR on "Try for free now" CTA
+533k annualized 1-year cash projection
