Summary
Redesigned Shutterstock’s SEM landing page for a test in US, Canada, Asia, Europe, Africa, Brazil, Germany, France and Latin America. Simplified a lengthy, dated SEM page into a no-scroll page with refreshed graphics, condensed copy and a single primary CTA.

Hypotheses
Users will convert better from a landing page designed to display all information above the fold.

Outcome 
+122k incremental 12-month bookings projection   
+8% lift in bookings per user 
+10% lift in paid order rate per user 
+334k annualized 1-year cash projection
Summary
Simplified the SEM landing page even further by positioning the search as hero.

Hypotheses
Users will convert from an even further simplified no-scroll landing page with limited distractions on the page. 

Outcome 
+109k incremental 12-month bookings projection 
+5% lift in bookings per user
+18% lead order rate (mobile conversion almost doubled)
+14% signup rate
+70% CTR on "Try for free now" CTA​​​​​​​
+533k annualized 1-year cash projection
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